Your best leads are already in your system. They just need a reason to come back.
Most businesses sit on databases of hundreds or thousands of contacts who once showed interest. A structured reactivation campaign turns that dormant data into active revenue — with no additional advertising spend.
Every business has an untapped database
Over the life of your business, you've collected names, email addresses and phone numbers from people who raised their hand. Old enquiry forms. Past quotes. Expired trials. Former customers. Social followers who never converted.
Most of them didn't convert for a reason that no longer applies. The timing was wrong. The price was too high. They chose a competitor and are now unhappy.
Reaching them costs a fraction of acquiring a new lead from scratch.
Average database value left untouched
Cost to reactivate vs acquire a new lead
Reactivation response rate (past customers)
Reactivation campaign types
Old lead reactivation campaigns
Multi-touch sequences targeting leads who enquired but never converted — with messaging tailored to why they didn't buy.
Past customer win-back
Campaigns targeting lapsed customers with relevant offers, check-ins and seasonal promotions designed to re-open the relationship.
Expired quote follow-up
Systematic re-engagement of every quote or proposal sent in the last 6–24 months that didn't result in a sale.
Dormant CRM clean and segment
We clean, segment and tag your database before campaigns launch so every contact receives relevant messaging.
SMS reactivation sequences
High open-rate SMS campaigns designed to prompt a response from contacts who have stopped engaging with email.
Email re-engagement flows
Structured email sequences that warm up cold contacts before making an offer, preserving list health and deliverability.
How a reactivation campaign runs
Database audit
We assess the size, age, segmentation and quality of your existing database.
Segment and clean
Contacts are segmented by recency, source and status. Duplicates and bounces are removed.
Campaign design
Messaging strategy, sequence timing and channel selection defined for each segment.
Copywriting
All campaign copy written and reviewed before launch — no generic templates.
Launch and monitor
Campaigns deployed with active monitoring of opens, responses and conversions.
Hand off hot leads
Contacts who respond are flagged and handed to your sales process immediately.
Best-fit businesses
Common questions
How much revenue is sitting in your database right now?
Send us your database size and we'll give you a realistic estimate of what a reactivation campaign could recover.