Two decades of digital experience
CSMG Digital's work spans traditional agency projects and modern digital systems — from websites, branding and eCommerce through to CRM workflows, AI-assisted publishing, member communication and customer automation.
Platforms, funnels and practical digital infrastructure
Lead funnels, backend platforms, CRM workflows and AI-assisted publishing — built to support client acquisition, member communication and multi-market growth without unnecessary complexity.
bookd! Profiles
CSMG Digital built a front-end lead funnel and backend platform for bookd!, designed to showcase the latest talent, share industry news and guide clients into the full bookd.online ecosystem.
Scalable client acquisition funnel, weekly talent content, four-week free access model and multi-country backend administration.
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MBC
CSMG Digital designed a lean website, CRM and AI-assisted newsletter workflow for MBC, helping reduce recurring platform costs while still supporting member updates, publishing and notifications.
Reduced software dependency, simplified publishing, branded newsletter output and member notifications through email and SMS.
View Case Studybookd! Profiles
Multi-Country
“Building a lead funnel and client intelligence platform for bookd!”
Overview
CSMG Digital partnered with bookd! to build a front-end lead funnel and backend platform designed to support client acquisition, talent discovery and multi-market growth. The result was bookd! Profiles — a dedicated digital experience created to showcase selected talent, share industry updates and move prospective clients into the full bookd.online platform.
The challenge
bookd! needed more than a landing page. The business required a client-facing platform that could introduce new users to the bookd! ecosystem, provide weekly talent updates, share industry news and encourage users to register for deeper access. The front-end experience needed to feel simple and engaging, while the backend needed to support multi-country execution, admin controls and staged access — including four weeks of free access before content moved behind a login gate.
Approach
- Front-end lead funnel presenting a weekly snapshot of talent profiles and industry insight
- Clear user journey from talent discovery and industry news through to bookd.online registration
- Four-week free access model before transitioning to a login-gated client experience
- Full backend system for talent profiles, news content, user access and platform management
- Multi-country execution with different levels of administration and internal workflows
Outcomes
- Dedicated lead funnel for bookd! Profiles with a direct pathway into bookd.online
- Weekly content experience for talent discovery and industry updates
- Login-gated client experience supported by staged free access
- Full backend administration system with multi-level admin controls
- Multi-country platform capability supporting regional growth from one environment
Murrumbeena Bowling Club
Australia
“Reducing ongoing digital costs with a fully functional member communication system”
Overview
MBC needed a practical way to manage digital communication without taking on unnecessary monthly software costs. CSMG Digital designed a lean website, CRM and AI-assisted newsletter workflow that allows the organisation to publish member updates, events, notices, results and newsletters through one streamlined system.
The challenge
The goal was to reduce recurring platform costs as close to zero as possible while still giving MBC the functionality required to manage content, publish professional newsletter editions and notify members through email and SMS.
Approach
- Lean website system for member-facing content, events and club updates
- Integrated CRM workflow for member records and communication history
- AI-assisted newsletter builder for branded, professional editions
- Email and SMS notification system for updates, notices and results
- Consolidated platform architecture to replace multiple paid subscriptions
Outcomes
- Reduced software dependency across multiple paid platforms
- Simplified publishing workflow for club staff
- Branded newsletter output through an AI-assisted builder
- Member notifications through email and SMS from one system
Selected agency projects
Brand repositioning, website development and eCommerce work across consulting, beauty, food and beverage, and not-for-profit sectors.
Think Asia Group
Brand repositioning and digital presence for a regional advisory group operating across Southeast Asia and Australia.
Unified brand identity, new website and improved digital footprint supporting business development.
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Hera Beauty
Website, brand identity and booking system for a premium beauty studio focused on client retention and digital growth.
Professional brand identity, booking-enabled website and improved local search visibility.
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Albert Wines 2U
E-commerce strategy and digital marketing for a direct-to-consumer wine delivery service across metropolitan Australia.
Clear brand positioning, e-commerce infrastructure and email retention system supporting repeat purchase.
View Case Study
Grace Community Services
Digital strategy and website rebuild for a social services organisation in metropolitan Melbourne.
Modern accessible website, clearer service communication and stronger fundraising foundation.
View Case StudyThink Asia Group
Southeast Asia & Australia
“Brand repositioning and digital presence for a regional advisory group”
Overview
Think Asia Group is a business advisory and consulting firm operating across Southeast Asia and Australia. CSMG Digital was engaged to reposition the brand, consolidate its digital presence and build a more authoritative online profile that reflected the firm's depth of experience and regional reach.
The challenge
The existing brand identity and website had not been updated to reflect the firm's evolution. The digital presence was fragmented across multiple touchpoints with inconsistent messaging and an outdated visual identity that no longer communicated the firm's calibre.
Approach
- Brand strategy and positioning workshops
- Visual identity refresh — logo, colour palette, typography and brand guidelines
- New website with service-focused architecture and thought leadership integration
- LinkedIn presence development and executive profile optimisation
- Content strategy for ongoing brand authority development
Outcomes
- Unified brand identity across all channels and collateral
- New website reflecting the firm's advisory depth and regional credentials
- Improved digital footprint supporting business development activity
Hera Beauty
Melbourne, Australia
“Website, brand identity and booking system for a premium beauty studio”
Overview
Hera Beauty is a premium beauty studio offering a curated menu of skin, nail and wellness services. CSMG Digital designed and built the brand identity, website and digital systems to support both client retention and new customer acquisition.
The challenge
The studio had strong client loyalty but was relying on word-of-mouth with no structured digital presence. The absence of a professional website and online booking system was limiting growth and making it difficult for new clients to discover and book services.
Approach
- Brand identity design — logo, palette, visual language and brand style guide
- Website design and build with online booking integration
- Google Business Profile optimisation for local search visibility
- Social media aesthetic and content framework developed
- Email follow-up sequence for post-appointment client retention
Outcomes
- Professional brand identity suitable for a premium positioning
- Fully functional booking-enabled website with service menu
- Improved local search visibility and review collection
Albert Wines 2U
Australia
“E-commerce strategy and digital marketing for a direct-to-consumer wine brand”
Overview
Albert Wines 2U is a direct-to-consumer wine delivery service operating in the Australian market. CSMG Digital was engaged to develop the e-commerce strategy, brand direction and digital marketing approach to support customer acquisition and subscription growth.
The challenge
The wine delivery category in Australia is competitive, with established players holding strong brand awareness and customer loyalty. Building a sustainable acquisition model for a new entrant required a focused digital strategy with clear differentiation and efficient customer acquisition economics.
Approach
- E-commerce platform strategy and UX review
- Brand development and visual identity for the direct-to-consumer channel
- Digital advertising strategy across paid social and search
- Email marketing system for subscriber onboarding and retention
- Content strategy focused on wine education and curation storytelling
Outcomes
- Clear brand positioning in a competitive category
- Functioning e-commerce and customer acquisition infrastructure
- Email retention system supporting repeat purchase behaviour
Grace Community Services
Melbourne, Australia
“Digital strategy and website rebuild for a community services organisation”
Overview
Grace Community Services provides support programs for individuals and families experiencing social disadvantage in metropolitan Melbourne. CSMG Digital undertook a full digital review and website rebuild to better communicate the organisation's services, attract volunteers and support fundraising efforts.
The challenge
The existing website was outdated, difficult to navigate and failed to communicate the breadth and quality of the organisation's programs. Potential donors, volunteers and service users were all underserved by the digital experience.
Approach
- Digital strategy review and stakeholder consultation
- Information architecture redesign to serve three distinct audiences
- Full website rebuild with accessibility compliance
- Impact storytelling framework and case study content
- Email communications system for donor and volunteer engagement
Outcomes
- Modern, accessible website serving multiple audience segments
- Improved clarity around service offerings and how to access support
- Stronger digital foundation for fundraising and volunteer recruitment
From traditional agency to integrated digital systems
The legacy projects above reflect the foundation on which CSMG Digital was built — rigorous brand strategy, disciplined website development and thoughtful digital communications.
That same discipline now drives the lean website systems, CRM workflows and member communication infrastructure we build for organisations like MBC — and the lead funnels, backend platforms and multi-market systems we build for clients like bookd! Profiles.
Ready to build your own growth system?
Book a strategy call and let's discuss how CSMG Digital can help your business attract, capture and convert more customers.